Cential AI Privacy Policy

This Privacy Policy governs the manner in which Cential AI, Inc. collects, uses, maintains and discloses information collected from individual usage of the https://cential.ai (and all related redirected domains, such as websites (“Site”). This privacy policy applies to the Site and all products and services offered by Cential AI, Inc., and subsidiaries (collectively “Cential AI”) are committed to the protection of the privacy of our clients’ and employees’ information.

“Site” means all websites including cential.ai, interactive features, widgets, plug-ins, applications, content, downloads and other electronic services maintained by Cential AI.

  • “we,” “us,” “our,” or “Cential AI,” as used on this Site, mean Cential AI
  • “you” or “your” mean you as an individual and, if you are an employee or representative of another person or entity, such person or entity.

By using the Site, you agree to this Privacy Policy and the Terms of Use. You also agree to our collection, use, disclosure, and storage of your information as described by this Privacy Policy. If you do not agree to the terms of this Privacy Policy, do not provide us with any Personal Information and do not use this Site.

This Privacy Policy does not apply to the following.

  • Data we get from third parties, unless we combine such data with Personal Information (defined below) that we have collected under this Privacy Policy.
  • Our data collection activities offline or outside of the Site (unless otherwise stated below).
  • The data practices of third parties that may interact with the Site, such as social media sites and websites where we advertise. We encourage you to review the privacy statements of any such other websites to understand their information practices.

PERSONAL IDENTIFICATION INFORMATION

We may collect nonpublic personal identification information from individuals in a variety of ways, including, but not limited to, when individuals visit our site, register on the site, subscribe to the newsletter, respond to a survey, fill out a form, and in connection with other activities, services, features, or resources we make available on our Site. Individuals may be asked for, as appropriate, name, email address, mailing address, phone number. Individuals may, however, visit our Site anonymously. We will collect personal identification information from individuals only if they voluntarily submit such information to us. Individuals can always refuse to supply personal identification information, except that it may prevent them from engaging in certain services or website-related activities.

NON-PERSONAL IDENTIFICATION INFORMATION

We may collect non-personal identification information about Individuals whenever they interact with our Site. Non-personal identification information may include the browser name, the type of computer, and technical information about individuals’ means of connection to our Site, such as the operating system and the Internet service providers utilized, and other similar information.

WEB BROWSER COOKIES

Cential AI uses third-party cookies to analyze trends, administer the website, track users’ movements around the website, and to gather demographic information on page clicks. We use cookies to help you personalize your online experience. Cookies are uniquely assigned to you and can only be read by a Web server in the domain that issued the cookie to you. The purpose of a cookie is to tell the Web server that you have returned to a specific page.

Cential AI automatically records information sent by your computer web-browser in our website server logs, including your IP address, the pages you visit, and other non-personally identifiable information. Site statistics may be compiled by or reported through Google Analytics for these purposes.

User’s web browser places cookies on their hard drive for record-keeping purposes and sometimes to track information about them. Users may choose to set their web browser to refuse cookies, or to alert you when cookies are being sent. If they do so, note that some parts of the Site may not function properly.

HOW WE USE COLLECTED INFORMATION

We may use the information we collect about you (including personal information, to the extent applicable) in order to perform our obligations under our Services Agreements and on the basis of our legitimate interest including to (a) provide, operate, maintain, improve, and promote the Websites and Cential AI; (b) enable you to access and use Cential AI Websites and the Services; (c) process and complete transactions, and send you related information, including purchase confirmations and invoices; (d) send transactional messages, including responses to your comments, questions, and requests; provide customer service and support; and send you technical notices, updates, security alerts, and support and administrative messages; (e) send promotional communications, such as providing you with information about products and services, features, surveys, newsletters, offers, promotions, contests, and events; and provide other news or information about us and our partners (you can opt-out of receiving marketing communications from us by providing us with name(s) and email address(es) you want opted out via an email to privacy@cential.ai or following the unsubscribe instructions included in our marketing communications).

Cential AI may collect and use nonpublic personal information for the following purposes:

  • To improve customer service; Information that is provided helps us respond to all customer service requests and support needs more efficiently.
  • To personalize user experience; We may use information in the aggregate to understand how our individuals as a group use the services and resources provided on our Site.
  • To improve our Site; We may use feedback that is provided to improve our products and services.
  • To run a promotion, contest, survey or other website specific feature; To send nonpublic information they agreed to receive about topics we think will be of interest to them.
  • To send periodic emails; We may use the email address to send information and updates pertaining to their order. It may also be used to respond to their inquiries, questions, and/or other requests. If an individual decides to opt-in to our mailing list, they will receive emails that may include company news, updates, related product or service information, etc. If at any time an individual would like to unsubscribe from receiving future emails, we include detailed unsubscribe instructions at the bottom of each email or individuals may contact us via our Site.

HOW WE PROTECT YOUR INFORMATION

We adopt appropriate data governance, storage and processing practices, and security measures to protect against unauthorized access, alteration, disclosure, or destruction of your personal information, username, password, transaction information, and data stored on our Site.

We retain records relating to professional services that we provide so that we are better able to assist clients with their professional needs and, in some cases, to comply with professional guidelines. In order to guard your nonpublic personal information, we maintain physical, electronic, and procedural safeguards that comply with our professional standards.

Information privacy, our professional ethics, and the ability to provide clients with quality services are very important to us. Please contact us if you have any questions or concerns about the confidentiality of your information.

USE AND SOURCE OF NONPUBLIC PERSONAL INFORMATION

We collect nonpublic personal information about you that is provided to us by you directly or indirectly:

  • In writing via regular mail, email or over the Internet.
  • Verbally via the phone or personal conferences.
  • From third parties, with your authorization.
  • From transactions with our affiliates or us.

We may use third party service providers to help us operate our business and the Site or administer activities on our behalf, such as sending out newsletters or surveys. We may share nonpublic information with contract third parties for very limited purposes.

We do not disclose any nonpublic personal information obtained in the course of our practice except as required to perform appropriate services or permitted by law.

Parents and Children

Our online services are general audience sites intended for corporate and governmental purchasers. Our services are not direct to, and we do not intend to, or knowingly collect or solicit personal information from children under the age of 18. If you are under the age of 18, do not use our services or provide us with any personal information either directly or by other means. If a child under 18 has provided personal information to us, we encourage the child’s parent or guardian to contact us to request that we remove the personal information from our systems. If we learn that any personal information we collect has been provided by a child under the age of 18, we will promptly delete that personal information.

JURISDICTION-SPECIFIC PRIVACY RIGHTS

If you are a resident of the UK, Switzerland, the EEA, Canada, California, Colorado, Texas or Virginia, you may also have additional jurisdiction-specific rights, which you can read about by following the appropriate links below:

California Privacy Rights

Your California privacy rights California law permits customers in California to request certain details about how their “personal information” (as defined by California Civil Code Section 1798.83) is shared with third parties for direct marketing purposes. We do not share personal information with third parties or affiliates for those third parties’ or affiliates’ own direct marketing purposes. Californians may request information about our compliance with this law by contacting us at the email address or mailing address listed below.

Your inquiry must specify “California Privacy Rights Request” in the subject line of the email or the first line of the letter, and include your name, street address, city, state, and ZIP code. Please note that we are only required to respond to one request per California resident each year.

Located in Virginia, Colorado, Connecticut, and Utah

The Virginia Consumer Data Protection Act (VCDPA), Colorado Privacy Act (CPA), Connecticut Data Privacy Act (CTDPA), and Utah Consumer Privacy Act (UCPA) all require Cential AI to provide consumers with a reasonably clear and meaningful privacy notice that advises consumers of the information contained in this Privacy Policy. A resident of Virginia, Colorado, Connecticut, or Utah may request to exercise such resident’s rights under the VCDPA, CPA, CTDPA, or UCPA (as applicable) by submitting such request at the address provided in the “Contact Us” section below. Virginia, Colorado, Connecticut, and Utah consumers may appeal any decision made by Cential AI with respect to their rights via e-mail or by mail.

Residents of Utah may also use the contact information listed above to exercise their right to opt out of the processing (as defined in the UCPA) of personal data for targeted advertising.

EU/EEA RESIDENTS

The EU General Data Protection Regulation (GDPR) provides residents of European Union and European Economic Area (EU/EEA) member states the following rights, with some limitations, with respect to information that is related to an identified or identifiable natural person (“Personal Data”). Users may contact us, at the address provided in the “Contact Us” section below, to exercise any of those rights and we will respond with the requested action or information or will let you know why that right does not apply to you.

  • The Right to be Informed: You have the right to be informed about the collection and use of your Personal Data.
  • The Right of Access: You have the right to obtain a copy of the Personal Data we hold about you by contacting us as directed above.
  • The Right to Rectification: You may request that we correct any inaccurate and/or complete any incomplete Personal Data by contacting us as directed above. If we disagree and believe the information to be accurate and complete, we will advise you and include a notation on the record that you dispute the information’s accuracy.
  • The Right to Erasure: You may request that we erase your Personal Data by contacting us as directed above. We will comply, unless there is a lawful reason for not doing so.
  • The Right to Restrict Processing: You may, as permitted by law, request that we limit or stop processing your Personal Data by contacting us as directed above.
  • The Right to Data Portability: In certain circumstances, you have the right to obtain and reuse your Personal Data that you have provided in a structured, commonly used, machine-readable format for your own purposes across different services.
  • The Right to Object: You have the right to object to the processing of your Personal Data in certain circumstances. We suggest that you first contact us as provided below regarding any questions or complaints in relation to your rights or how we process your Personal Data.
  • Rights in Relation to Automated Decision Making and Profiling: In certain circumstances, you have the right not to be subject to a decision based solely on automated processing – including profiling – of Personal Data that produces legal effects or similarly affects you.

THIRD PARTY WEBSITES

Our services may contain links to or from third-party websites, applications, or services. Except where we post, link to or expressly adopt or refer to this Notice, this Notice does not apply to, and we are not responsible for, any personal information practices of third-party websites and online services or the practices of other third parties. To learn about the personal information practices of third parties, please visit their respective privacy notices.

CHANGES TO THIS PRIVACY POLICY

Cential AI has the discretion to update this privacy policy at any time. When we do, we will revise the updated date at the bottom of this page. We encourage Individuals to frequently check this page for any changes to stay informed about how we are helping to protect the personal information we collect. You acknowledge and agree that it is your responsibility to review this privacy policy periodically and become aware of modifications.

YOUR ACCEPTANCE OF THESE TERMS

By using any Cential AI internet, intranet, or extranet website, you signify your acceptance of this policy. If you do not agree to this policy, please do not use our Site. Your continued use of the Site following the posting of changes to this policy will be deemed your acceptance of those changes.

CONTACT US

If you have any questions about this Privacy Policy, the practices of this site, or your dealings with this site, please contact us at:

Cential AI, Inc.
Website: https://cential.ai
Mail: 202 Cottage Avenue, Webster Groves, MO 63119
Email: privacy@cential.ai
Attn: Cential AI Data Protection officer

DISCLAIMER

Professional advice contained in or accompanying this document, unless otherwise specifically stated, is not intended or written to be used, and cannot be used, for the purpose of (i) avoiding penalties under the Internal Revenue Code, or (ii) promoting, marketing, or recommending to another party any transaction or matter that is contained in or accompanying this document. In addition, unless otherwise specifically stated, any advice provided shall not be deemed a formal tax opinion upon which the addressee can rely.

This document was last updated on May 15, 2024.